Les Cafés Sati
Coffee label rebranding
2021
In the context of a fictive exercise. Group project with Caroline Bender, Andréa Schikowski, Lisa Bernold and Joanna Aswad.
The coffee brand Sati called out to a team of students to recreate their global visual identity to modernize it.
This Strasbourg based brand was born in 1926 and its familial and local values have been transmitted till today.
We have followed one of our axes called ‘Return to the essential’ to develop our project. In the optic that the Cafés Sati are proud of their products, the superficial does not have their place here because their coffee promotes itself.
Working with the Bilo font, our identity concentrates itself throughout a typographic game, without illustrated visuals. This typographic game changes for each different product methodically.
Bilo brings stability, balance and allows a readability and visibility from a distance as well as close.
We have worked with the colors black and white in order to support our minimalistic axe but also to modernize the image of Sati.
